Tuesday, 30 July 2013

That extra mile to do my competitor analysis.

Hi guys,
Today's post is about my dissertation progress. This time I will talk a bit about how I'm doing my competitor analysis. 

Normally people will do a competitor analysis by researching on the Internet, conducting SWOT and/or PEST analysis. I have done those but I also became their customer to get a better view and understanding of their service and product. 

Last week I subscribed to one of my closest competitor and today I've received my first box through the post. I paid £10/ month. The box was small enough to fit through the post box which is quite convenient. 

Simply Cook is a startup that aims to make cooking easier by supplying "hard to find 'taste ingredients' and simple instructions." And to be honest, I actually like this idea lol. 

Inside the box was 4 other boxes that contained 3 'taste ingredients'. 

Each box contains a small pot of oil, stock and herbs/ spice.  

As mentioned earlier, there are 4 recipe cards. 

I haven't tried it out yet as I only got the box this morning, but will definitely try one or two recipes this week. I'm kind of excited to be honest. Lol I've basically just marketed them to you lol. But it's ok, sharing is caring. And every startup should support each other. Hehe 

I hope my effort will get me a distinction for my dissertation! 

How's you're dissertation going on? How are you doing you're competitor analysis? 

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