I am going to try and blog at least once a week on the progress of my dissertation. In fact Itxaso did recommend blogging to keep track of the progress. In my previous post I mentioned that I'm working with a beauty startup called Glow for my dissertation and because they haven't conducted the customer development I will help them do that for my dissertation.
I am actually quite excited because all the theory and tools I've learnt from this course I can apply them. So I will try to apply every single step and tools; customer development process, lean startup (build-measure-learn, canvases, etc. However, I won't be posting the canvases every week because I don't think the girls would like me exposing their business strategy or structure on the internet like this lol. I will mention some results of the hypotheses, what I've been up to and what I've learnt.
To start off this dissertation I will be using Ash Maurya's Lean Canvas to distill the essence of Glow onto one page. I chose the Lean Canvas instead of the Business Model Canvas because Ash Maurya adjusted his canvas for startups before product/market fit which is the case of Glow. This step of mapping out the hypotheses onto a canvas is also the first step of customer that Steve Blank's ruled out in his 'The Startup Owner's Manual', except he mentions using the Business Model Canvas.